<br />Smile Center<br />Family Dental Care


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What Sets Us Apart?

  • Thomas W. Center, D.M.D.
  • Rick D. Nichols, D.D.S.
  • David K. Gray, D.D.S.
  • Corey C. Nichols, D.D.S.
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The Smile Center opened its doors in 1974 and ever since then we have been considered  one of the top dental clinics serving children, teens, and adults in the Springdale, Fayetteville, and Rogers areas.We have been open for nearly 40 years, not only because  we strive to stay up to date on the newest technologies and most advanced procedures, but more so because of the personal caring relationships we have developed with our patients. Everyone we see is a person, not a patient, and that is the reason we are still seeing patients we have had from day one!  The staff here led by Dr.Thomas Center , Dr. David Gray, Dr. Rick Nichols, and Dr. Corey Nichols is nothing short of a family. Over half of our team members have been here for over ten years, with most of those being here 20 plus years! It has been our goal to put people first and our longterm staff and success as a practice is evidence of just that. 

As members of the Northwest District Dental Society, the Arkansas State Dental Association, and the American Dental Association, our doctors make it their business to stay on the leading edge of what is happening in dentistry today. We offer all general dental services, as well as oral surgery, endodontic (root canal) work, and orthodontic services using Invisalign® and Invisalign Teen™, so there is rarely a need to refer patients to other doctors for treatment.

Because the Smile Center’s team of doctors and hygienists has been together for many years with almost no turnover, we have built a very large and reputable office providing consistent care. The large following we have confirms that we are taking very good care of our patients.

Knowing that dental work isn’t anyone’s favorite pastime, we strive to make your time at the Smile Center as pleasant and easy as possible. We want our patients to feel "at home" and our office was designed with that in mind. Additionally, because our doctors are very approachable, kind, and caring, all of our patients enjoy a friendly atmosphere where they are treated like individuals. Our doctors are very  involved with the community outside of the office, chances are that most of our patients are familiar with them from their support of the local schools as well as the youth sports teams in our area.

The Smile Center is dedicated to providing everyone in the community with the best possible care in order to create the beautiful smiles that each and every patient deserves. We keep our prices affordable and our hours convenient, including special practice hours that begin at 7 am three days a week, and two evenings which we stay open until 8pm, and now we are also open on Fridays until 3pm.  

Call us today for a consultation. We’re here to give you the radiant smile you deserve!

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